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Concha y Toro Winery

Located in the prestigious and beautiful wine-growing area of the Maipo Valley, located one hour from Santiago in Pirque. Come and enjoy the splendid landscape of Concha y Toro with a glass of the best Chilean wines. Among centuries-old and beautiful vineyards, the traditional Concha y Toro family winery built in Cal y Canto was established in 1890. Place where the world-famous legend of Casillero del Diablo would later emerge.

Concha y Toro Winery: a bit of history

Viña Concha y Toro is the controlling company of the homonymous winery, founded in Chile in 1883, and which also has subsidiary wineries in Argentina and the United States. It is the main producer and exporter of wines in Latin America, and one of the ten largest wine companies in the world, 1 with 33 million cases sold per year in 2014 (297 million liters), distributed in 135 countries. Their wines Casillero del Diablo and Don Melchor have achieved international recognition. As of 2010, it has been one of the official sponsors of the English football club Manchester United FC, and in 2020 some of its subsidiaries have reached other sponsorship agreements in the world of football, mainly in the United States.

The origins go back to Melchor Concha y Toro, VII Marquis of Casa Concha and former Minister of Finance of Chile, and his wife, Emiliana Subercaseaux, who founded the winery in 1883. To start the winery, he brought grape varieties from the Bordeaux region in France. The grapes he brought were: Cabernet Sauvignon, Sauvignon Blanc, Semillon, Merlot and Carmenère. Currently the Viña Concha y Toro is still in the sphere of the Marquis of Casa Concha, and is additionally controlled by the Guilisasti and Larraín families.

Not only the origins of Concha y Toro are connected to the Chilean nobility and aristocracy. Currently, the company’s board of directors is made up of the IX Marqués de Casa Concha, the Chilean diplomat and ambassador Mariano Fontecilla de Santiago-Concha, great-grandson of the founder. Likewise, in 1999 the president of the company, Alfonso Larraín Santa María, He applied for the title of Marqués de Larraín in Spain, to which his mother, the current Marchioness, gave Larraín the power to claim the title.

At present, the vineyards and factories of Concha y Toro are connected by roads with names alluding to this origin, such as Marqués de Casa Concha or Conde de la Conquista, titles related to the noble history of the company.

In 1922 the winery was established as a public limited company. In 1933 it was opened on the Santiago Stock Exchange, where it is listed to this day, and that same year it began to make its first exports, mainly to Rotterdam. Holland. In 1950, the winery began to acquire more vineyards and also began the process of adapting its business to new markets and meeting a greater demand. Between the sixties and nineties, important steps were taken towards the growth of the company. In 1966 the Casillero del Diablo brand emerged for the first time, which would become the hallmark of the company, and in 1987 its first ultra-premium wine, Don Melchor, was launched.

At the beginning of the 21st century, the company further internationalized its operations: in 2001 it opened its trade, logistics and distribution office in the United Kingdom, which would be followed by offices in 11 other countries: Brazil, Canada, China, the United States, Finland, Japan, Mexico. , Norway, Singapore, South Africa and Sweden, which would join the existing ones in Chile and Argentina.9 In 2010 a sponsorship agreement was signed with the English club Manchester United. In this regard, Manchester United’s 2020 sponsorship director, Sean Jefferson, has mentioned that: “Manchester United’s relationship with Casillero del Diablo has been one of the most extensive and successful partnerships we have had. The synergy between the two trademarks has led to it being a natural alliance “, especially due to the equivalence of their distinctive symbols and seals.

In 2011, Concha y Toro bought Fetzer Vineyards, one of the largest wine producers in that country, in the United States for a value of $ 238 million dollars.3 The transaction included the purchase of several Fetzer subsidiaries, such as Bonterra Vineyards , Five River Wines, Bel Arbor Winery, Jekel Vineyards, and Little Black Dress Wines, which became the property of Concha y Toro.

More recently, Concha y Toro has achieved advertising campaigns with Discovery Channel, and its subsidiary, Viña Trivento, has been one of the official sponsors of Major League Soccer since 2020, and at the same time this subsidiary has established sponsorship agreements with the club of Inter Miami football

Where is Concha y Toro Winery located?

Take the highway vespucio sur. If you go from east to west of the city: turn right at “Exit 39 Departamental Vicuña Mackenna”. Once off the highway, go straight and parallel to it until you reach Avenida Vicuña Mackenna. At that corner, turn left and continue on Vicuña Mackenna towards the south. If you go from west to east of the city: turn right at “Exit 39 Vicuña Mackenna”. Take your right immediately and half a block later turn right on Avenida Vicuña Mackenna and continue south. Attentive to the change of street. Approximately 5 kilometers later, Vicuña Mackenna changes its name to Avenida Concha y Toro. Follow for it.

Continue along Concha y Toro until you cross the Maipo River over the San Ramón bridge and when Avenida Concha y Toro ends, turn right: you will have reached Avenida Viriginia Subercaseaux. The first entrance on the right is Viña Concha y Toro.

Our company offers excursions to visit this amazing and famous vineyard and winery

Concha y Toro wines and brands

Concha y Toro produces the following grape varieties:
White: Chardonnay, Sauvignon Blanc, Semillon, Gewürztraminer.
Red: Cabernet Sauvignon, Merlot, Carmenère.

Concha y Toro offers different brands within its large production of varied and excellent wines. The most important brands are:

Casillero del Diablo.
Don Melchor.
Amelia.
Carmín de Peumo.
Frontera.
Gran Reserva Serie Riberas.
Gravas del Biobío.
Gravas del Maipo.
Marqués de Casa Concha.
Sunrise.
Terrunyo.
Trío.

What to do in Concha y Toro Winery?

Concha y Toro offes different activities to enjoy the vineyards and the best wines of Chile. Check some of them

Concha y Toro: Traditional Tour

This tour includes:

TASTING OF 3 CUPS
GIFT CUP
ROUTE THROUGH THE VINEYARD
DURATION 70 MINUTES
MAXIMUM QUANTITY 20 PEOPLE PER GROUP
TIMETABLE FIRST TOUR: 9:30 AM LAST TOUR: 5:00 PM

On this tour you will visit: the Casillero del Diablo winery, where the wine legend began, and the wonderful gardens from the late 19th century of the former summer residence of the Concha y Toro family. In addition, you will be able to visit the picturesque garden of varieties – with more than 25 vines of wine grapes -, visit the Pirque Viejo vineyard and enjoy the imposing panoramic view of the Maipo Valley. The Traditional Tour includes a tasting of 3 premium wines during the tour and a gift glass.

* Pets are prohibited from entering the vineyard facilities.
** Our Tours are subject to availability and modifications according to the daily schedule, it is suggested to buy in advance.
*** Under 18 years old, free admission.
**** Our facilities do not have universal access to the Casillero del Diablo winery, since due to the age of the facilities it is not possible to intervene. The rest of the facilities do have this access.

Information provided by Concha y Toro Winery

Concha y Toro: Marques de Casa Concha Tour

This tour includes:

TASTING OF 7 CUPS
GIFT CUP
ROUTE THROUGH THE VINEYARD
DURATION 100 MINUTES
MAXIMUM QUANTITY 14 PEOPLE PER GROUP
TIMETABLE FIRST TOUR: 10:00 LAST TOUR: 16:10

Taste 7 great samples of our wines

Get to know the legendary Casillero del Diablo winery and the centuries-old gardens of the old summer house of the Concha y Toro family. In addition, you can stroll through the beautiful garden of varieties with more than 25 wine grapes, all with an extraordinary panoramic view of the Maipo Valley. During this tour you will taste 3 premium wines.

Once the tour is over, enjoy a tasting guided by one of our sommeliers of four varieties of the Marques de Casa Concha line – Concha y Toro’s innovative brand characterized by its diversity of varieties and origins – accompanied by a fine selection of cheeses. .

* Children are prohibited from entering the tasting room of the Marques de Casa Concha Tour.
** Pets are prohibited from entering the vineyard facilities.
*** Our Tours are subject to availability and modifications according to the daily schedule. It is suggested to buy in advance.
**** Our facilities do not have universal access to the Casillero del Diablo winery, since due to the age of the facilities it is not possible to intervene.

Concha y Toro: Fine Wines Tour

This tour includes:

TASTING OF 7 CUPS
GIFT CUP
ROUTE THROUGH THE VINEYARD
DURATION 100 MINUTES
MAXIMUM QUANTITY 14 PEOPLE PER GROUP
TIMETABLE FIRST TOUR: 13:30 LAST TOUR: 13:30

Taste 7 wines from our Premium, Icon and Ultra Premium lines

Tour a historical heritage of Chilean wine. On this tour you will get to know the Casillero del Diablo winery, where the legend of wine began. You can stroll through the wonderful gardens of the late 19th century of the former summer residence of the Concha y Toro family and through the variety garden with more than 25 vines of wine grapes! In addition, during the tour you will have a privileged view of the Maipo Valley along with a tasting of 3 premium wines. And the best, we give you an exclusive drink!

Once the tour is over, discover the best examples of Chilean wine through this exclusive tasting of four varieties of Ultra Premium lines and Icons, guided by a sommelier and accompanied by a fine selection of cheeses.

* Children are prohibited from entering the tasting room.
** Pets are prohibited from entering the vineyard facilities.
*** Our tastings are subject to availability and modifications according to daily programming. It is suggested to buy in advance.
**** Our facilities do not have universal access to the Casillero del Diablo winery, since due to the age of the facilities it is not possible to intervene.

Book an excursion to enjoy the Concha y Toro Winery!

From Santiago, you can book the excursion to the famous Concha y Toro Winery!

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