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Concha y Toro Winery

Located in the prestigious Maipo Valley, just an hour from Santiago in Pirque, Concha y Toro offers stunning landscapes and world-class Chilean wines. Surrounded by centuries-old vineyards, the winery was founded in 1890 by the Concha y Toro family and built using traditional Cal y Canto techniques. This is where the famous Casillero del Diablo legend was born.

A Bit of History

Viña Concha y Toro, founded in 1883, is Chile’s leading wine producer and exporter. It also owns wineries in Argentina and the United States.

One of the top 10 wine companies in the world, it sold 33 million cases (297 million liters) in 2014, distributed across 135 countries.
Its flagship wines, Casillero del Diablo and Don Melchor, have gained global recognition.
Since 2010, the brand has been a sponsor of Manchester United, expanding sponsorships into U.S. soccer by 2020.

The winery was established by Melchor Concha y Toro, a former Chilean Minister of Finance, and his wife Emiliana Subercaseaux. To begin their venture, they imported grape varieties from Bordeaux, including:

Cabernet Sauvignon
Sauvignon Blanc
Semillon
Merlot
Carmenère

The winery is still linked to the noble lineage of the Marquis of Casa Concha, and is controlled by the Guilisasti and Larraín families. Its board includes Mariano Fontecilla de Santiago-Concha, a great-grandson of the founder.

In 1999, company president Alfonso Larraín Santa María sought to reclaim the title of Marquis of Larraín in Spain. The connection to Chilean aristocracy remains deeply woven into the winery’s identity—even local roads bear names like Marqués de Casa Concha and Conde de la Conquista.

Company Milestones

1922: Became a public limited company.
1933: Listed on the Santiago Stock Exchange and began exports, primarily to Rotterdam.
1950s–1990s: Expanded vineyard holdings and adapted to global markets.
1966: The Casillero del Diablo brand launched.
1987: Released its first ultra-premium wine, Don Melchor.

During the 2000s, the company went global:

2001: Opened a UK office, followed by others in 11 countries including the U.S., China, Japan, and Brazil.
2011: Acquired Fetzer Vineyards in the U.S. for $238 million, adding brands like Bonterra and Little Black Dress.

In recent years, Concha y Toro has also:

Partnered with Discovery Channel for marketing campaigns.
Through Viña Trivento, sponsored Major League Soccer and Inter Miami FC.

Where Is It?

To reach Concha y Toro Winery:

From east to west: Take Vespucio Sur Highway. Exit at “Departamental Vicuña Mackenna,” go straight, turn left onto Vicuña Mackenna.
From west to east: Exit at “Vicuña Mackenna,” take a quick right, then turn again onto Vicuña Mackenna heading south.

Continue south until it becomes Avenida Concha y Toro. Cross the Maipo River via the San Ramón bridge, and when the road ends, turn right onto Avenida Virginia Subercaseaux. The first entrance on the right is the winery.

We offer excursions to this iconic destination.

Wines and Brands

Concha y Toro grows the following varieties:

White: Chardonnay, Sauvignon Blanc, Semillon, Gewürztraminer
Red: Cabernet Sauvignon, Merlot, Carmenère

Main brands include:

Casillero del Diablo
Don Melchor
Amelia
Carmín de Peumo
Frontera
Gran Reserva Serie Riberas
Gravas del Biobío
Gravas del Maipo
Marqués de Casa Concha
Sunrise
Terrunyo
Trío

What to Do at Concha y Toro Winery?

Enjoy guided tours, wine tastings, and walks through historic vineyards and gardens.

Traditional Tour

Includes:

Tasting of 3 wines
Gift glass
Walk through the vineyard
Duration: 70 minutes
Max 20 people per group
Times: First tour at 9:30 AM, last tour at 5:00 PM

Highlights:

Visit the Casillero del Diablo cellar, where the legend began.
Tour the 19th-century gardens and the grape variety garden (25+ varieties).
Admire views of the Maipo Valley.

Pets are not allowed.
Free for under-18s.
Accessibility limitations apply to the historic cellar.
Book in advance due to limited availability.

Marques de Casa Concha Tour

Includes:

Tasting of 7 wines
Gift glass
Walk through the vineyard
Duration: 100 minutes
Max 14 people per group
Times: First tour at 10:00 AM, last at 4:10 PM

Experience:

Visit the Casillero del Diablo winery and gardens.
Taste 3 premium wines during the tour.
Afterward, enjoy a tasting of 4 Marques de Casa Concha wines guided by a sommelier, paired with fine cheeses.

Children are not allowed in the tasting room.
Pets are not allowed.
Book in advance.
Accessibility limitations apply to the cellar.

Fine Wines Tour

Includes:

Tasting of 7 wines
Gift glass
Walk through the vineyard
Duration: 100 minutes
Max 14 people per group
Only available at 1:30 PM

Highlights:

Tour the Casillero del Diablo winery and heritage gardens.
Taste 3 premium wines during the visit.
Enjoy a final guided tasting of 4 Ultra Premium and Icon wines, paired with cheeses.

Children are not allowed in the tasting room.
Pets are not allowed.
Book in advance.
Accessibility limitations apply to the cellar.

Book an excursion to enjoy the Concha y Toro Winery!

From Santiago, you can book the excursion to the famous Concha y Toro Winery!

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